NEWTOWN SAVINGS BANK
Location: Various locations in Connecticut
Completion: Ongoing since 1999
In 2004, Newtown Savings Bank commissioned Antinozzi Associates to help develop and implement a new brand into all of their new branches moving forward. They were moving to a new location in Shelton and wanted this branch to be a modern version of their existing branch locations. This branch was to reflect their new logo and business direction. We conducted classroom-style programming meetings with several employees and executives, holding brainstorming sessions as to what the new brand look would be.
From these meetings, we created a branch unique to the Newtown Savings Bank business direction. We introduced a flagpole with a glass wall sculpture that contained their mission statement. The flagpole is symbolic to the location of their headquarters in Newtown, with the center of town displaying the recognizable flagpole.
After great success with the Shelton branch, Newtown Savings retained Antinozzi Associates over the next seven years to continue incorporating the new brand into additional branch locations in Newtown, Shelton, Brookfield, Bethel, Southbury, and Monroe.